Cabwash is a full-service car wash and car valet company that has a successful network of carwash services in KwaZulu Natal and Eastern Cape. Big Red Design Agency was bought on board to handle the Facebook page management, branding and online campaigns. The starting point for this client was to rebrand the company logo and establish a strong visual identity for the brand. The rebrand was followed by an online awareness campaign and a competition that saw an increase of *271% more engagement when compared to previous competitions of the same nature.
Part of the strategy for the client was to increase the page’s fans with specific attention to only targeting fans within the geographic locations of the client’s carwashes, the strategy was a success with the follower growth increasing by 1,704% over a 3-month period and notable increase in business.
88% – Increase in overall Facebook Engagement
271% – *Increase in competition post engagement