Develop and increase business during off peak times as well as targeting a younger market with the aim of building brand loyalty and creating brand recognition in an up and coming market.
The strategy saw the ‘rebranding’ of one of the clients regular specials to target the various tertiary institutions in the area. The campaign included an onsite photoshoot in line with the campaign’s goals and creative direction. Attention to detail was paramount, even the model’s wardrobes where researched and wardrobes chosen in line with the current trends to ensure it appealed to our market.
Big Red Design Agency handled all the elements of the campaign from start to finish, including photography, creative, hiring of the appropriate models, arranging hair and makeup, editing, artwork design, copywriting, social media management and activations.
The campaign saw a noticeable increase in business during the campaigns targeted times, and as since continued to see an increase in customers during these times post-campaign.