BIG RED GRAPHIC DESIGN
We can bring your brand to visual life with our outstanding design and illustration skills. There’s nothing like professional graphic design to take your brand to the next level.
Visual communication and problem-solving through the use of typography, layout, photography and illustration. Design of corporate identities, logos, brochures, booklets, marketing material, sales material, branding and layout.
DWALENI GROUP: CASE STUDY
View our recent case study for the Dwaleni Group
Develop a brand around the clients core values of loyalty and trust while creating a strong brand position in a competitive building and renovations industry.
Developing a strong brand in a competitive industry required a clear vision of how the client’s business was perceived in the market and that it also encompassed the clients core values. Therefore, it was crucial that the foundation of the brand was developed to focus on these values as well as create a compelling, relevant and consistent brand.
Big Red Design Agency believes that the foundation of a successful brand development strategy needs to look at all the finer details, from what the brand colour’s “say” to the tone of the copywriting and how it “speaks” to the customers brand experience, the strategy is meticulously designed in conjunction with the client. For example, the building of the clients brand identity started with the logo concept. To honour the clients values, we came up with the pantones for the brand, which were maroon and yellow, where chosen specifically to communicate strength, passion and a focus on safety.
The Big Red Design Agency team handled all the elements of the campaign from start to finish, including creative direction, graphic design, photography, editing, artwork design, copywriting and web design.
The brand identity and creative development of the clients brand has seen a noticeable increase in confidence from both the target market and the clients own employees. The campaign saw an increase in brand awareness which evidently increased business and customer loyalty.
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