Design plays a fundamental role in the branding process. When we think about iconic brands like Apple, Nike, or Coca-Cola, their visual identity is often the first thing that comes to mind—the logo, colour schemes, typography, and packaging. But brand design goes far beyond aesthetics. It is the bridge between your business and your audience, [...]
Welcome to the Big Red Design Agency blog, where we delve into the world of branding, design, and the art of transformation. Today, we're embarking on an exploration of rebranding like never before. At Big Red, we believe in pushing the boundaries, reinventing the wheel, and transforming brands into unforgettable experiences. Join us as [...]
As we prep with excitement for the semi-final clash with England, we at Big Red Design Agency break down why the brand is so significant and how a brand is key to a company or a country of this nature. When one thinks of South Africa, the mind often conjures up images of diverse [...]
In today's digital age, having a website for your company is crucial. Your website is often the first point of contact for potential customers and it can have a significant impact on their perception of your brand. Here are five key points that highlight the importance of website development for companies:Online Presence: In the modern [...]
Every South African website must promote Government portal on COVID-19. Every company website that uses the .co.za suffix, every organisation in .org.za, and every academic institution in .ac.za – must link to the South African government's Covid-19 portal at sacoronavirus.co.za. The link must be "visible", and must be on the front page of the website, [...]
Meet Bhekani Yalo. He’s the 21-year-old runner who captivated the Kearsney Striders audience by going (and winning) the 10km distance on the 20th of January… barefoot. Bhekani caught the attention of Big Red Design Agency - the race’s media sponsor - when they saw the barefoot athlete taking on the race sans shoes, leading the [...]
One of the essential parts of building a business is the publicity of your company or brand, how well do people know your business. Some business owners don't see the reasons why they need a website, they believe it's too expensive, takes too much of their time, or they don't want to be distracted. [...]
Discussing the marketing essentials to reach your advertising goals is very important before we get into the nuts and bolts of how to market your business online and offline. Marketing essentials are the basic things that every business should have as part of their marketing system. Figure Out Your End Goal Even before a [...]
Key points to creating a brand! When you talk about branding to some people, the first thing that runs through their mind is logo – well, this is perfect for branding, but branding is far more broad than this. A logo is only a tangible representation that works to reinforce a brand. Branding involves [...]
Over the years there have been many companies transforming their product development in a way whereby they put the customer first. This new method of design thinking for clients cultivates empathy for users, promotes tests throughout the process, and emphasises iteration and prototyping instead of putting the focus on people’s gut instincts. Much companies [...]
