Key points to creating a brand! When you talk about branding to some people, the first thing that runs through their mind is logo – well, this is perfect for branding, but branding is far more broad than this. A logo is only a tangible representation that works to reinforce a brand. Branding involves coming up with something which will stick in the minds of people who encounter it by blending the image, purpose, and focus of your business, with your core marketing message. As a business or an independent professional, what you do, packaged neatly, clearly, and memorable shows who you are.
When you brand your business correctly, you are simply creating the image and Brand Identity that your customers will think of when they feel or come across your business. Your brand should be unique enough to tell the world about who you are because it’s an integral part of your business identity. Your brand should say to the world who you are and what you do. However, this can be a tough thing to do but following some tips can sure get you on the right track to create your brand. Take a few moments and read on if you are having trouble figuring out what you want your brand to tell the world:
- Who are you?
- Who cares about this product or service?
- How is your product or service different?
- How does this product or service help others?
The answers will help you to communicate your thoughts and feelings to the world and potential customers as they can tell you a lot about how you feel about your business. When you answer this question, you will also be able to narrow down your ideas and decide on which will apply to you and your business. Another thing that can help you create your brand is writing a mission statement if you are yet too. If you have never written a mission statement for your business, doing so can help you.
After you must have come up with a mission statement for your brand, take note of the things that pop up your mind when going through it. You can then move on to how to incorporate that into your logo and slogan. When it comes to your logo, you may want to have something in bright colours or a whimsical design to communicate the fact that your business is about having fun and being creative.
Brands are not created in a day or two; you ought to have the patience to grow it. The above – mentioned points suggest some best practices to build a brand, but having a professional team like Big Red Design Agency that specialises in building branding will help get your business out there in no time.
Let us build your brand? Contact us today! www.bigreddesignagency.co.za